Geo targeting represents a viable way for online marketing small business, non profits and other region specific service or product  as it enables you to target a specific region or country, which in turn maximizes your marketing dollars to ensure you are only spending them to reach individuals who are geographically located in an area that you want to connect with via your marketing processes.  Local internet marketing, geo marketing, geo targeted seo and geo targeted marketing strategies and campaigns can often give an organization more bank for the buck and ensure  your message is not lossed in the crowd but reaches the desired target.