Our experience with e-commerce & digital content merchandising best practices enable us to browse existing inventory to aid in determining best combination and showcasing of content for optimal use, viewing and purchasing.

It is easy to publish an inventory of products  or digital content on a web page, but the challenge today is  engaging users and differentiating your organization’s brand.  Staying flexible to adapt to a dynamic environment and changing consumer or donor priorities is critical to success.

Depending on the audience, customer or services being offered, the content required may differ from user to user. Estrada Enterprises can help you implement a range of techniques to help you build and manage an effective online merchandising strategy providing team-oriented and energetic Buyer & Merchandise Management

Core Responsibilities:

• Responsible for Sales, Inventory and Gross Margin.
• Manage and maintain category ‘open to buy’.
• Manage brand specific strategies for clients including digital content or tangible product assortments,
• Develop and plan merchandise assortments and identify key item drivers
• Negotiate pricing, co-op dollars and manage inventory among variety of vendors
• Attract, cultivate or manage supplier relationships and forecasts
• Collaborate with business managers on promotional pricing and strategies.